FAD Market
Montague Street, Brooklyn
Charm bar and the Be Tru collection.
Real kids. Real things they made. This is what happens when you hand them the tools.
Montague Street, Brooklyn
Charm bar and the Be Tru collection.
Children's Center · Nat Azarow
Kids at the Nat Azarow Children's Center got hands-on making stickers and friendship bracelets for the Mayor of New York. The school requested Tru's charms to be part of the experience. Many kids have sensory sensitivity and this activity empowered them to feel proud that they were able to make something on their own.
Pop-Up · PS38 · 5th Grade
A charm bar celebration for fifth graders at PS38. Each child designed their own combination for a truly custom charm and went home with QR code stickers to further explore BeTru Maker games and ideas.
At pop-ups and community events, customers don't just buy. They pick their charms, build their own keychains, and press their own totes.




A group of girls set up their own pop-up mixing Tru's art and products they made themselves. They ran it start to finish.