In the Wild

Real kids. Real things they made. This is what happens when you hand them the tools.

Upcoming

Where Tru will be next

SEP20

FAD Market

Montague Street, Brooklyn

Charm bar and the Be Tru collection.

The Be Tru booth at FAD Market on Montague Street
FAD Market 2025
Children's Center · Nat Azarow

Kids making at Nat Azarow

Kids at the Nat Azarow Children's Center got hands-on making stickers and friendship bracelets for the Mayor of New York. The school requested Tru's charms to be part of the experience. Many kids have sensory sensitivity and this activity empowered them to feel proud that they were able to make something on their own.

Kids at Nat Azarow Hands making at Nat Azarow Stickers at Nat Azarow Mayor of New York with Tru charm
Pop-Up · PS38 · 5th Grade

PS38 pop-up with 5th graders

A charm bar celebration for fifth graders at PS38. Each child designed their own combination for a truly custom charm and went home with QR code stickers to further explore BeTru Maker games and ideas.

PS38 kids at table PS38 kids at charm table PS38 boy BeTru charm bar lets play board
Pop-ups

Where the booth has been

At pop-ups and community events, customers don't just buy. They pick their charms, build their own keychains, and press their own totes.

Customers at the Philz Coffee pop-up
Philz Coffee
Truman helping a customer at CorePower Yoga
CorePower Yoga
Crowd browsing charms at the Lululemon pop-up
Lululemon
Heat pressing tote bags at Redeemer Brooklyn
Redeemer Brooklyn
R&R Pop-Up · California

How others are making too!

A group of girls set up their own pop-up mixing Tru's art and products they made themselves. They ran it start to finish.

RR Popup RR Popup table RR Popup setup RR Popup price list
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